Women-owned businesses receive a very small percentage of available investment capital from VC funds, with the vast majority going to businesses owned by men. CHASM is a membership-based group that’s seeking to pool resources in an effort to give female entrepreneurs a fighting chance. We were asked to create a website to tell the story and gather membership signups.
We created a page featuring scroll-based animations to introduce the mission of Chasm. We also built an editorial hub for the website to house ongoing articles about entrepreneurship.
Role: Associate Creative Director
Collaborators: Josh Cheng, Designer; CJ Holton, Designer