Mmmly is a healthy new cookie brand, on a mission to reinvent snacks for the better. I worked with the founder to develop the brand identity and packaging line for the launch. We wanted to create a whimsical brand that felt as magical (and tasty) as the cookies themselves. We worked together with an illustrator to create a cast of characters to represent the Mmmly world and values. I ate many cookies during this process.
Role: Design Lead / Creative Director
Collaborators: Nick Naclerio, Founder; Elena Resko, Illustrator; Lindsey Swedick, Photographer
